Recent change in Customer Service at Wells Fargo Bank Research Paper

Recent change in Customer Service at Wells Fargo Bank - Research Paper Example Additionally, investment in products is another critical reason for ensuring that subsidiaries within the banking company are geared toward a meaningful aggregation. Second, reduction of operational and marketing costs is another motivation for improving customer service in order to maintain high standards in the globalized market of the 21st century. It means Wells Fargo & Company attempts to keep off their competitions through a boost in investment in both the management and employees. Third, involves the need for an increased business growth in regards to quality services offered to the client base. In other words, the idea is meant to facilitate the eventual implementation of successful business strategies of generating both comments and feedback on banking services and mortgaging offered by the firm. On that account, Wells Fargo & Company has taken specific initiatives in order to facilitate the customer care services for the benefit of its clients. First, entails employee motivation within the working environment to ensure an organizational culture is established to attract new customers and investors. It means the firm creates a business opportunity for reducing business losses while also eliminating employee turnover. Second, is an increase in efficiency in terms of meeting targets that expand maximum capacity while innovating strategies and implementing creative methods of generating profits. Satisfaction of shareholders is another critical step that assists Well Fargo & Company to bring new sponsors and investors who invest more in the organization (McKinney 190). The investment is equally fundamental because there is an exploration of diverse social networks that popularity of the banking service company. Third, offering banking services at the international level implies that since 2011, Wells Fargo & Company has opened new offices in Latin America, Asia, and Europe to cater for its demanding client base. Introduction